The Top Website Copywriting Readability Tools

This means that most people are comfortable reading text that is understood by 11 to 13-year-olds. This feature is helpful since it allows you to convey a lot of information in a small amount of space. People don’t always read entire posts, but they will do a quick scan to absorb important material. If you have a list of points to make, try arranging them in a bulleted or numbered list to make your copy look more inviting and easier to read. So, how do you know if your copywriting skills are churning out gobbledygook, hogwash, and intellectual nonsense for your visitors? For you, someone who is immersed in your service offering, your content may make perfect sense.

Don’t use underlines because these usually suggest hyperlinks. Justified text can produce unevenly enlarged spaces between certain words, sometimes known as “rivers”. There needs to be some space (although not too much!) between each run of text, to separate them. A value of 1.3 to 1.5 is optimal, depending on the font.

It allows you to enter primary and secondary keywords and offers suggestions for other keywords and SEO optimization. Character Calculator is an online tool for counting characters, words, sentences, and paragraphs. It also includes a Dale-Chall Readability Calculator to score your content.

Website Readability Guide: Make Your Website Reader

When defined with a relative measurement unit, font sizes will scale up or down relative to their parent font sizes. Therefore, relative measurement units can improve readability by ensuring that text is easy to read on all devices. In addition to using short sentences, you should break up content into sections. Most website visitors don’t read each word on a given page. Rather, they scan pages while only reading sections of interest.

The more readable your content, the more likely it is to appear in relevant results from Siri, Google, Alexa and similar AI assistants. To optimize for voice search, read your paragraphs out loud. Do they get right to the point and answer your target search questions, or do they introduce irrelevant information before reaching the meat of the answer?

web page readability

By decorating the text body background, you are styling the text. Styling the background can be visually beautiful but can also reduce legibility. This is potentially a big problem but easily avoidable. LetterpressAnother very common form of Web typography styling is letterpress. The example below uses a letterpress technique to add depth and embellish the layout. It looks very nice and flows cleanly, and the text is still completely readable.

Considered one of the greatest American writers, Ernest Hemingway was known for employing a straightforward approach to writing. The Datayze Readability Analyzer is a copy-and-paste means of checking content. Individuals can access its tools for $4/month, while its small business and agency plans are $24/month and $69/month, respectively. While dwell time is not a direct Google ranking factor, alongside click-through and bounce rate, it does offer a good metric for tracking the health of a webpage.

Web Accessibility

If the visitor struggles to understand your content at first glance, he or she will move on quickly and be unlikely to return. Even the best blog post or sales copy won’t save you if the readability is poor. The easier it is to read your texts, the more gets read.

  • You have just seven seconds to grab a reader’s attention.
  • Have you ever tried to read something only to be put off by its difficulty?
  • With this guide, you’ll be prepared to prioritize and define readability for the benefit of your entire audience.
  • But, if it’s difficult to read, no matter how delicious the end goal is… visitors shall flee.
  • Readability is all about writing content that is easy for readers to understand.
  • In the example below, white space and only white space is used to separate text elements.
  • Visual headings allow for users to get a sense of the structure and organization of the page.

Some people with reading difficulties or visual impairments need to customize the display of text to make it easier to read. When text is presented as an image of text, that limits their ability to change the appearance of that text. So wherever possible, use text along with CSS to apply styling . Space is an important visual design tool that helps us identify groups of related content and delineate unrelated content.

The golden ratio recommends using an image in every 100 words, but it is better to use an image for each 500 words at least. As a content creator, you may have wondered how to optimize and improve your content readability. There are many things that come into play when we talk about optimizing content for readability, and there is no one-size-fits all solution. They have been crafted for the screen and are designed with certain nuances that enhance legibility. Just as printed fonts trick the eye to increase legibility, like ink traps, good web fonts will do the same.

For tests that provide a numerical score, the tests themselves recommend an optimum score. For tests that provide a grade level, the optimum grade level is the average reading grade level of the audience you are targeting. One way is to make your point right up to explain the specifics and why users should believe you. This way of copywriting is called the inverted pyramid style.


Even if readers don’t spend a lot of time on your page, they will get the gist of your message. Whether writing long or short content, each section should have a clear focus. It should answer a reader question, address a pain point or illustrate a useful strategy.

Should a page contain fewer than 100 words, it won’t be included in the results our checker provides. Fortunately, these issues are easy to solve with some careful content editing. You can also add H3s and even H4s for long-form content. Using an increasingly smaller font helps show hierarchy. These smaller subheads serve as signposts that help your reader navigate the content. The format of your web content also significantly influences how to define readability in your content.

Eliminating passive voice is a great way to improve and define readability on your website. When reading on a screen, users benefit from having text at a lower reading level. While not a requirement for accessibility, it is best to write at as low a reading level as is appropriate for your content. Doing so benefits people with cognitive impairments, people who do not speak English as a first language, and people who may be distracted while reading. It’s the result of a mathematical formula, which balances the average number of syllables per word against the average number of words per sentence .

Reading Level: Is It A Google Ranking Factor? – Search Engine Journal

Reading Level: Is It A Google Ranking Factor?.

Posted: Mon, 07 Mar 2022 08:00:00 GMT [source]

Overuse of keywords – or “keyword stuffing” – is something search engines hate, and our keyword analysis can help you keep that to a minimum. Tao Effect A beautiful and scannable layout, with icons and different text styles to break up the article. It uses a significant amount of white space, web page readability dashed divider lines and large visuals. Highrise A readable and scannable layout that packs a large amount of information into a clean layout. Macalicious This article makes good use of alternating colors in its headers. The body text is also very readable and has a legible contrast.

How To Improve Website Readability? 7 Ways For 2022

With less attention paid, readability had a greater impact on conversion rate. Our hypothesis was yes, but we didn’t know to what extent. To test our theory, we used anonymized client data to evaluate the “readability” of client websites and correlated them against conversion rates. If you’d like to nerd-out with us over stats and analysis, read on! If you’d just like actionable next steps, feel free to jump to our “Final Thoughts” at the end. Is it possible that the readability of your website can impact your conversion rates?

Website Readability Checker

As shown in the following illustration, black on white is very readable. Black on white is obviously the standard contrast colors, and to achieve readable content it is good to stay in the range of black-on-white contrast. Readability is the ease with which a reader can understand a written text. The readability of a particular text depends on content and typography . Also, you must avoid smaller fonts as larger fonts are easier to read. Readable sentence length goes on decreasing as we go down the page.

Readability is important in every industry but in the world of digital marketing, it is linked to SEO, website usability, and conversion rates. All of these things work together to turn visitors into paying customers. Read on to learn how to improve your website’s readability. Making your webpages easier to read and understand helps keep your visitors engaged, which in turn helps your quality score with search engines.

Achieving readability is relatively easy; all it takes is to follow a few key practices. A readable Web page can go a long way with your users, and readability has a huge impact on their experience. Designing for the Web is all about making the user’s experience as pleasant as possible.

As it turned out, our four performance measures were also better for the objective version than for the promotional version. We found that credibility is important for Web users, since it is unclear who is behind information on the Web and whether a page can be trusted. Credibility can be increased by high-quality graphics, good writing, and use of outbound hypertext links. Links to other sites show that the authors have done their homework and are not afraid to let readers visit other sites. If you want a second “opinion” on your website’s readability, I’d recommend using a reading analysis tool. These will give your web pages a score based on certain indicators, which can vary by tool.

#2 Assess Readability Quantitatively

A large font is essentially a giant “look at me” sign and should be used for text that’s very important. A small font is generally less important and should be used for less crucial information. To gauge readability, we isolate the article or text on each subpage.

In addition, text that’s inside an image isn’t translatable into different languages, selectable for copy/paste, or resizable without degrading its quality. 124% It was somewhat surprising to us that usability was improved by a good deal in the objective language version (27% better). We had expected that users would like this version better than the promotional site , but we thought that the performance metrics would have been the same for both kinds of language.

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